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Ethan B., Cool Tip adFree adNoAvailable adNew adInCycle adArchive
Ethan B., Cool Tip  Current
Media Type
Video
Target Audiences
Adults, African Americans
Languages
English
Cost
Free
Produced For
Centers for Disease Control and Prevention
Campaign
Tips from Former Smokers® 
Themes
Cessation - General, Health Consequences of Smoking, Tobacco Products - Menthol
Description
Ethan B. grew up seeing ads that convinced him smoking was “cool.” In this ad, Ethan says there’s nothing cool about having a smoking-related stroke.
Ad Status
Current 
Year Produced
2024
Last Date Modified
2/5/2024
 

Order Options Available - 2

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Transcript
ART CARD: A TIP FROM A FORMER SMOKER®
SUPER: Ethan, 59, Stroke Survivor

We see Ethan sitting in a kitchen flipping through a magazine. He is wearing a grey t shirt.

ETHAN: I started smoking menthol cigarettes to be just like the cool guys in the ads. 

Cut to Ethan speaking to camera. He is wearing a grey t shirt with a light grey button up layered on top.

ETHAN: Here’s my tip. There's nothing cool about smoking and having a stroke. I guess they forgot to mention that in the ads.
 
ART CARD: Tobacco companies aggressively target black community with menthol ads.

ETHAN: I guess they forgot to mention that in the ads.
 
ANNCR: You can quit. For free help, visit CDC.GOV/TIPS

ART CARD: You can quit. For free help, visit CDC.GOV/TIPS

Logo/legal: CDC
Sponsored by the U.S. Department of Health and Human Services.
#CDCTips



Catalog ID  VID 11966b (E:15)
Length  15 s
Language  English


 
spacer
Transcript
ART CARD: A TIP FROM A FORMER SMOKER®
SUPER: Ethan, 59, Stroke Survivor

We see Ethan speaking to the camera. He is wearing a grey t shirt with lighter grey button up layered on top.
 
ETHAN: My name’s Ethan. I started smoking menthol cigarettes to be just like the cool guys in the ads. 

Cut to Ethan sitting in a kitchen flipping through a magazine.

(Pages flipping)

ETHAN: Here’s my tip. There's nothing cool about smoking and having a stroke.

Cut to an image of Ethan on a stretcher being pulled by EMTs.

(Sirens)

Cut to Ethan speaking to camera. He is wearing a grey t shirt with lighter grey button up layered on top.

ETHAN: I guess they forgot to mention that in the ads.
 
ART CARD: Tobacco companies aggressively target black community with menthol ads.
ANNCR: Tobacco companies aggressively target black community with menthol ads.

ANNCR: You can quit. For free help, visit CDC.GOV/TIPS

ART CARD: You can quit. For free help, visit CDC.GOV/TIPS

Logo/legal: CDC
Sponsored by the U.S. Department of Health and Human Services.
#CDCTips



Catalog ID  VID 11966a (E:30)
Length  30 s
Language  English


 
 

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