Campaign Title:
Active People Healthy Nation - Make Your City/Town Your Gym
Produced For:
Centers for Disease Control and Prevention (CDC)
Topics:
Physical Activity, Healthy and Safe Physical Environments
Audiences:
Adults, Black/African American, Females, Hispanic/Latino, Males, General Audiences, Parents
Goals:
To encourage family physical activity and connect families with community resources/supports through an underlying campaign message that community infrastructures like sidewalks and parks can help families be active.
Strategy:
These materials support the Active People, Healthy Nation initiative and show real people engaging in free or low-cost physical activity. The copy reinforces how time with your family can also be your time for physical activity. It aims to create change by modeling desired behaviors and providing encouragement to take the desired action. The campaign uses a variety of materials that show families choosing to engage in low-cost physical activity (i.e., walking or playing) in their local communities, and the campaign materials feature African American and Hispanic talent. Materials are available that reference either city or town. For more information on Active People, Healthy Nation, visit www.cdc.gov/physicalactivity/activepeoplehealthynation.
‡ Information may be available.
