Ad/Material Details: Find Your Balance: Less Soda More Water

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AD/MATERIAL: Find Your Balance: Less Soda More Water

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Find Your Balance: Less Soda More Water

Cost: View - Only

Type: Print

Year Produced: 2011

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Length: 0 s

Language: English

View PDF (2.53MB)

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Length: 0 s

Language: Spanish

General Information

Description:

This print ad from the San Antonio Metropolitan Health District was created to educate the population about the variety of opportunities in the city of San Antonio for improved fitness and nutrition. The ad encourages people to make small changes in their lifestyle that can lead to big results for their health. The ad features a boy drinking water from a water fountain. Also available in Spanish.

Campaigns:

Find Your Balance

Themes:

Nutrition: Sugar Consumption, Nutrition: Infant and Child Feeding, Nutrition: General

Languages:

English, Spanish

Ad/Material Group

View Only

Target Audiences

Adults, Black/African American, Hispanic/Latino, Older Adults, General Audiences, Parents, Decision Makers

Ethnicity of Characters

Hispanic/Latino

Produced For

San Antonio Metropolitan Health District

Strategies

Campaign addresses this public health epidemic through community-wide social marketing that aims to elicit behavior change regarding physical activity and nutrition by promoting evidenced-based initiatives offered by the city of San Antonio.

Key Messages

San Antonio is creating more opportunities for its citizens to find a healthier balance between nutrition and physical activity.

Optimal Placement

Placement was chosen to impact community by maximizing impressions. We achieved cost effectiveness by cycling ads every other or every third week.

Execution Style

Public Service Announcement

Produced By

Interlex Communications and Victory Boulevard

Date Produced

2011

Wave

Not Provided ‡

Date Added

01/15/2013

Last Modified

2/23/2016

Modification

2/23/2016

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

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