Ad/Material Details: Our Community Deserves: Michelle

For Tobacco Materials,
Visit Media Campaign
Resource Center

AD/MATERIAL: Our Community Deserves: Michelle_Radio

Return to Search Results

Ask a question about this ad

Our Community Deserves: Michelle_Radio

Cost: Free

Type: Radio

Year Produced: 2013

Customizable: This advertisement may be tagged with your organization's local information, including name, URL, logo and/or phone number for an additional fee.

Related Links:

Ask question about this Ad/Material

Length: 30 s

Language: English

(Login required)

General Information

Description:

This radio ad from the Centers for Disease Control and Prevention encourages people to affect health change individually and within their communities. The radio ad features a male voiceover and a female voice. The message stresses the importance of children engaging in physical activities and eating balanced diets to avoid chronic conditions. This radio ad was adapted from the City of Chicago/Children's Memorial Hospital Chicago Deserves materials

Campaigns:

Our Community Deserves

Themes:

Diabetes, Nutrition: Healthy food/drink, Nutrition

Languages:

English

Ad/Material Group

Current

Target Audiences

Black/African American, Asian or Asian American, Hispanic/Latino, General Audiences, Parents, American Indians, Native Hawaiian or Other Pacific Islander, Urban populations, Alaska Natives

Ethnicity of Characters

No Characters or Non-Human Characters

Produced For

Centers for Disease Control and Prevention (CDC)

Strategies

Create print, radio, and online ad buy materials to encourage communities to facilitate and support change about their health and physical activity.

Key Messages

The mission of the campaign is to motivate individuals to affect change in their communities that will facilitate and support individual change.

Optimal Placement

Not Provided ‡

Execution Style

Public Service Announcement

Produced By

FHI 360

Date Produced

2013

Wave

Not Provided ‡

Date Added

03/27/2014

Instructions for using zipped files

Last Modified

10/28/2015

Modification

10/28/2015

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

Related Ads/Materials


Title:	Chicago Deserves: Food Options_Print
Type:	Print


Title:	Chicago Deserves: Schools_Print
Type:	Print


Title:	Chicago Deserves: Safer Streets_Radio
Type:	Radio

Ad/Material Details

1 Available:

Note: Log in is required to request Ads and to play TV & Radio Ads. Log-in

(Login required)

CDC-Our Community Deserve Radio PSA Michelle
Narrator: Michelle always wanted to be a mother. And when that day came, she did everything she could to protect her son.
Michelle: No trading lunches at school today A.J.
Narrator: She volunteered as a room parent at school, and people seemed to listen.
Michelle: Cutting out recess is not an option. In fact, I was thinking
Narrator: Michelle did everything in her power to prevent A.J. from getting the diabetes that was so common in her family and community.
A.J.: I love you mom!
Narrator: Visit cdc.gov/deserve for more information. Brought to you by the Centers for Disease Control and Prevention

Order Code EEIM01

Length 30

Radio Produced Tag No

Language English

Testing / Research

Please log in to read testing / research data.

Testing Research PDF Files:

0 Reviews Available:

NOTE: Documents in PDF format require the Adobe Acrobat Reader®. If you experience problems with PDF documents, please download the latest version of the Reader®.

Contact the Media Center:

State and Community Health Media Center
MS S107-5
Centers for Disease Control and Prevention
4770 Buford Highway
Atlanta, GA 30341
schmc@cdc.gov

File Formats Help:

How do I view different file formats (PDF, DOC, PPT, MPEG) on this site?

More Media Resources