Ad/Material Details: Our Community Deserves: Luz

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Our Community Deserves: Luz_Radio Spanish

Cost: Free

Type: Radio

Year Produced: 2013

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Length: 30 s

Language: Spanish

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General Information

Description:

This Spanish radio ad from the Centers for Disease Control and Prevention encourages people to affect health change individually and within their communities. The radio ad features a male voiceover and a female voice. The message stresses the importance of children engaging in physical activities and eating balanced diets to avoid chronic conditions. This radio ad was adapted from the City of Chicago/Children's Memorial Hospital Chicago Deserves materials.

Campaigns:

Our Community Deserves

Themes:

Diabetes, Nutrition: Healthy food/drink, Nutrition

Languages:

Spanish

Ad/Material Group

Current

Target Audiences

Hispanic/Latino, General Audiences, Parents, Urban populations

Ethnicity of Characters

No Characters or Non-Human Characters

Produced For

Centers for Disease Control and Prevention (CDC)

Strategies

Create print, radio, and online ad buy materials to encourage communities to facilitate and support change about their health and physical activity.

Key Messages

The mission of the campaign is to motivate individuals to affect change in their communities that will facilitate and support individual change.

Optimal Placement

Not Provided ‡

Execution Style

Public Service Announcement

Produced By

FHI 360

Date Produced

2013

Wave

Not Provided ‡

Date Added

03/27/2014

Instructions for using zipped files

Last Modified

10/28/2015

Modification

10-28-2015

Usage Recommendations & Restrictions

We do not have the audio splits for the Our Community Deserves radio spots. Spots are able to be retagged, but the final product will not include music. View glossary for additional information and definitions about dimensions and use.

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

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Ad/Material Details

1 Available:

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CDC - Ethnic Educational Initiative
Final AS RECORDED (:30) Second Radio
Spanish Adaptation Michelle

Spanish Script
Announcer Luz siempre quiso ser mamá. Y cuando lo fue, hizo todo para proteger a su hijo. Luz No cambies tu almuerzo con nadie en tu clase, Carlitos. Announcer Se ofreció como voluntaria en la escuela y, al parecer, le prestaban atención. Luz ¡Quitarles el recreo no es opción! (Es más, creo que) Announcer Luz hizo todo lo posible para que a Carlitos no le diera diabetes, que es tan común en su familia y en su comunidad. Carlitos Te quiero, mami. Announcer Visita cdc.gov/deserve para más información.

Centros para el Control y la Prevención de Enfermedades.

Order Code EEIM02

Length 30

Radio Produced Tag No

Language Spanish

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Contact the Media Center:

State and Community Health Media Center
MS S107-5
Centers for Disease Control and Prevention
4770 Buford Highway
Atlanta, GA 30341
schmc@cdc.gov

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