Ad/Material Details: Our Community Deserves: Lilia

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Our Community Deserves: Lilia_Radio Spanish

Cost: Free

Type: Radio

Year Produced: 2013

Customizable: This advertisement may be tagged with your organization's local information, including name, URL, logo and/or phone number for an additional fee.

Related Links:

Chicago Deserves

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Length: 30 s

Language: Spanish

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General Information

Description:

This Spanish radio ad from the Centers for Disease Control and Prevention encourages people to affect health change individually and within their communities. The radio ad features a male voiceover and a female voice. The message stresses the importance of engaging in physical activities and eating balanced diets to avoid chronic conditions. This radio ad was adapted from the City of Chicago/Children's Memorial Hospital Chicago Deserves materials.

Campaigns:

Our Community Deserves

Themes:

Nutrition: Infant and Child Feeding, Physical Activity, Stress and Mental Health, Nutrition: General

Languages:

Spanish

Ad/Material Group

Current

Target Audiences

Hispanic/Latino, General Audiences, Urban populations

Ethnicity of Characters

No Characters or Non-Human Characters

Produced For

Centers for Disease Control and Prevention (CDC)

Strategies

Create print, radio, and online ad buy materials to encourage communities to facilitate and support change about their health and physical activity.

Key Messages

The mission of the campaign is to motivate individuals to affect change in their communities that will facilitate and support individual change.

Optimal Placement

Not Provided ‡

Execution Style

Public Service Announcement

Produced By

FHI 360

Date Produced

2013

Wave

Not Provided ‡

Date Added

03/27/2014

Instructions for using zipped files

Last Modified

1/13/2017

Modification

1-13-17

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

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Ad/Material Details

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CDC - Ethnic Educational Initiative
Final AS RECORDED (:30) Second Radio
Spanish Adaptation Shirlet

Spanish Script
Announcer Lilia no se cuidaba por cuidar a los demás hasta que comenzó a sentirlo. Lilia Me sentía muy mal. Announcer Organizó un grupo para caminar y se hizo voluntaria en ferias de salud. Lilia Me dio mucha energía y quería compartirlo todo con todas.
Announcer Otras se unieron a sus caminatas para hablar de la vida y de formas para mantenerse activas y sanas. Lilia Me transformé física y mentalmente e invité a mi familia a participar. Announcer Visita cdc.gov/deserve para más información.

Centros para el Control y la Prevención de Enfermedades.

Order Code EEIM03

Length 30

Radio Produced Tag No

Language Spanish

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