Ad/Material Details: Play Every Day: 60 Minutes of Play Every Day 30

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Play Every Day: 60 Minutes of Play Every Day 30_Television

Cost: View - Only

Type: Television

Year Produced: 2016

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Length: 30 s

Language: English

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General Information

Description:

This reference-only television ad was created for the Play Every Day Campaign by the Alaska Department of Health & Social Services. The message of the ad encourages two key health behavior changes: motivate parents to encourage their children to get 60 minutes of physical activity every day, and serve fewer sugary drinks to their children.

Campaigns:

Play Every Day

Themes:

Physical Activity, Social and Emotional Wellness

Languages:

English

Ad/Material Group

View Only

Target Audiences

Adults, Black/African American, Females, Hispanic/Latino, Males, General Audiences, Parents, American Indians, Children Under 12, Teens, People with Disabilities, Rural populations, Alaska Natives

Ethnicity of Characters

Multicultural

Produced For

Alaska Department of Health and Social Services

Strategies

No Information

Key Messages

Not Provided ‡

Optimal Placement

Broadcast television, along with a social marketing strategy to target parents with children ages 5-12 years of age.

Execution Style

Public Service Announcement

Produced By

Alaska Department of Health and Social Services

Date Produced

2016

Wave

Not Provided ‡

Date Added

04/13/2018

Last Modified

4/13/2018

Modification

4-12-2018

Usage Recommendations & Restrictions

N/A View glossary for additional information and definitions about dimensions and use.

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

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