Ad/Material Details: Play Every Day: Fruit Drink PSA

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AD/MATERIAL: Play Every Day: Fruit Drink PSA

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Play Every Day: Fruit Drink PSA

Cost: Free

Type: Video

Year Produced: 2019

Customizable: This advertisement may be tagged with your organization's local information, including name, URL, logo and/or phone number for an additional fee.

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Length: 30 s

Language: English

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General Information

Description:

The video public service announcement was created for Alaska parents of preschool-age children to improve their knowledge about what drinks contain added sugar, the large amount of added sugar these drinks contain, and the health harms linked with eating and drinking sugar over time. The PSA features a young boy and his mom and encourages parents to serve healthier drinks (water and milk) instead.

Campaigns:

Play Every Day

Themes:

Diabetes, Nutrition: Unhealthy food/drink, Nutrition: Healthy food/drink, Nutrition

Languages:

English

Ad/Material Group

Current

Target Audiences

Adults, Females, Males, Young Adults, Parents, Children Under 12, Pregnant Women, Rural populations, Urban populations, WIC/SNAP recipients, Partners (i.e. community based organizations, hospitals etc.), Alaska Natives

Ethnicity of Characters

Multicultural

Produced For

Alaska Department of Health

Strategies

The Play Every Day messages aim to improve parents’ knowledge about sugary drinks by incorporating elements of surprise, as well as social math that is easy to visualize.

Key Messages

Drinks commonly served to young children can have a lot of added sugar. For the best health, serve children water or milk instead of sugary drinks.

Optimal Placement

local television stations, online and social media platforms

Execution Style

Public Service Announcement

Produced By

Northwest Strategies and Channel Films

Date Produced

2019

Wave

Not Provided ‡

Date Added

12/10/2019

Instructions for using zipped files

Last Modified

12/10/2019

Modification

12-10-2019

Usage Recommendations & Restrictions

Please note the content of the television PSA or the musical score in the background cannot be changed or replaced due to licensing agreement restrictions. Copies of these license agreements are available upon request if required for broadcast. View glossary for additional information and definitions about dimensions and use.

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

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