Ad/Material Details: How Right Now: Couple with Healthcare Professional_Caregiver

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How Right Now: Couple with Healthcare Professional_Caregiver_Promo

Cost: Free

Type: Social Media

Year Produced: 2020

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Length: 0 s

Language: English

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General Information

Description:

This ad was produced for the How Right Now initiative, a communication initiative focused on mental health and emotional well-being amid the COVID-19 pandemic and reopening of the country. The graphic features a couple meeting with a healthcare professional while wearing masks. Tagline reads: You are doing the best you can, but certain things may still be out of your control. Learn more at www.howrightnow.org.

Campaigns:

How Right Now

Themes:

Social and Emotional Wellness

Languages:

English

Ad/Material Group

Current

Target Audiences

Adults, Black/African American, Females, Hispanic/Latino, Males, Older Adults, General Audiences, People with Mental Illness/Substance Abuse Conditions, Rural populations, Uninsured/Underinsured , Urban populations, WIC/SNAP recipients

Ethnicity of Characters

Multicultural

Produced For

CDC Foundation

Strategies

The campaign hopes to create change by acknowledging individual experiences dealing with COVID-19 pandemic, modeling desired behaviors, and linking to the initiative website which offers a variety of coping resources.

Key Messages

Not Provided ‡

Optimal Placement

Not Provided ‡

Execution Style

Public Service Announcement

Produced By

NORC at the University of Chicago

Date Produced

2020

Wave

Not Provided ‡

Date Added

08/17/2020

Instructions for using zipped files

Last Modified

8/17/2020

Modification

8/17/20

Usage Recommendations & Restrictions

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‡ Information may be available. Please contact the Media Center to ask questions about this ad.

Ad/Material Details

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Order Code CDCFHRNCGHPC
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Color Color
Language English
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Contact the Media Center:

State and Community Health Media Center
MS S107-5
Centers for Disease Control and Prevention
4770 Buford Highway
Atlanta, GA 30341
schmc@cdc.gov

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