Ad/Material Details: How Right Now: Coping with Fear

For Tobacco Materials,
Visit Media Campaign
Resource Center

AD/MATERIAL: How Right Now: Coping with Fear

Return to Search Results

Ask a question about this ad

How Right Now: Coping with Fear

Cost: Free

Type: Marketing Materials

Year Produced: 2020

Ask question about this Ad/Material

Length: 0 s

Language: English

View PDF (0.12MB)

General Information

Description:

This resource was produced for the How Right Now initiative, a communication initiative focused on mental health and emotional well-being amid the COVID-19 pandemic and reopening of the country. The document provides a short overview to learn more about fear and what can help. Learn more at www.howrightnow.org.

Campaigns:

How Right Now

Themes:

Social and Emotional Wellness

Languages:

English

Ad/Material Group

Current

Target Audiences

Adults, Black/African American, Asian or Asian American, Females, Hispanic/Latino, Males, Older Adults, General Audiences, Parents, American Indians, People with Disabilities, People with Mental Illness/Substance Abuse Conditions, Rural populations, Service-industry employees , Uninsured/Underinsured , Urban populations, WIC/SNAP recipients, Alaska Natives

Ethnicity of Characters

No Characters or Non-Human Characters

Produced For

CDC Foundation

Strategies

The campaign hopes to create change by acknowledging individual experiences dealing with COVID-19 pandemic, modeling desired behaviors, and linking to the initiative website which offers a variety of coping resources.

Key Messages

Not Provided ‡

Optimal Placement

Not Provided ‡

Execution Style

Public Service Announcement

Produced By

NORC at the University of Chicago

Date Produced

2020

Wave

Not Provided ‡

Date Added

09/24/2020

Instructions for using zipped files

Last Modified

9/24/2020

Modification

09/24/2020

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

Ad/Material Details

1 Available:

Note: Log in is required to request Ads and to play TV & Radio Ads. Log-in

Order Code CDCFHRNMMCF
Size / Dimension
Color Color
Language English
View glossary for additional information and definitions about dimensions and use.

View PDF

Testing / Research

Please log in to read testing / research data.

Testing Research PDF Files:

0 Reviews Available:

NOTE: Documents in PDF format require the Adobe Acrobat Reader®. If you experience problems with PDF documents, please download the latest version of the Reader®.

Contact the Media Center:

State and Community Health Media Center
MS S107-5
Centers for Disease Control and Prevention
4770 Buford Highway
Atlanta, GA 30341
schmc@cdc.gov

File Formats Help:

How do I view different file formats (PDF, DOC, PPT, MPEG) on this site?

More Media Resources

AD/MATERIAL: How Right Now: Coping with Fear

General Information

Ad/Material Details

1 Available:

Testing / Research

0 Reviews Available:

More Media Resources

File Formats Help: