Ad/Material Details: The Truth About Drinks: Simply Put

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The Truth About Drinks: Simply Put_Social Media

Cost: Free

Type: Social Media

Year Produced: 2020

Customizable: This advertisement may be tagged with your organization's local information, including name, URL, logo and/or phone number for an additional fee.

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Length: 0 s

Language: English

View PDF (3.20MB)

General Information

Description:

Fruit drinks often have lots of sugar and are unhealthy. Water is a healthier choice. The ad portrays a young boy drinking water.

Campaigns:

Don't Be Fooled: The Truth About Fruit Drinks

Themes:

Nutrition: Unhealthy food/drink, Nutrition: Healthy food/drink, Nutrition

Languages:

English, Spanish

Ad/Material Group

Current

Target Audiences

Adults, Females, Hispanic/Latino, Males, General Audiences, Parents, Children Under 12, Decision Makers

Ethnicity of Characters

Hispanic/Latino, White

Produced For

University of Washington

Strategies

The campaign uses counter-marketing approaches to increase awareness of deceptive marketing of fruit drinks, share knowledge of harmful health effects of fruit drinks, and weaken brand favorability and trust.

Key Messages

Fruit drinks have lots of sugar and are unhealthy. Water is the healthier choice.

Optimal Placement

Facebook and other social media channels and websites

Execution Style

Public Service Announcement

Produced By

Interlex

Date Produced

2020

Wave

Not Provided ‡

Date Added

08/15/2022

Instructions for using zipped files

Last Modified

8/15/2022

Modification

08-15-2022

Usage Recommendations & Restrictions

Choose the messages that are most appropriate for your community audience. If your main goal is to reduce fruit drink purchases, both the fruit drink and fruit drink plus water promotion messages are equally effective. If your primary aim is to increase water consumption, we recommend using the fruit drink plus water promotion messages. View glossary for additional information and definitions about dimensions and use.

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

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