Campaign Title:
Make NYC Your Gym
Produced For:
New York City Department of Health and Mental Hygiene
Produced By:
Bandujo Advertising + Design
Topics:
Physical Activity
Audiences:
Adults, Older Adults, Young Adults, General Audiences, Urban populations
Goals:
Alert New Yorkers to easy, fun ways to get more physical activity in our fair city.
Strategy:
We ran outdoor, print, radio and internet advertising as well as planning several live fitness events throughout the summer of 2011.
Results:
28% of survey participants recalled seeing ads, 15% remembered “Make NYC Your Gym” slogan, 89% reported a willingness to be more physically fit after seeing an ad.
