University of Tennessee Institute of Agriculture-Extension
Nutrition: Reducing sodium, Diabetes, Nutrition: Unhealthy food/drink, Nutrition: Healthy food/drink, Physical Activity, Healthy and Safe Physical Environments, Nutrition, Clinical and Community Preventive Service
Adults, Black/African American, Blue Collar Workers, Females, Hispanic/Latino, Males, Older Adults, Young Adults, College Students, General Audiences, Parents, Children Under 12, Decision Makers, Teens, Business Owners, Rural populations, Urban populations, WIC/SNAP recipients
Research shows that many people know what they need to do to be healthier; they just need motivation. This campaign intends to help educate, motivate, and guide people in rural Tennessee to make positive food and physical activity changes that will add up to big improvements in health and lifestyle.
By combining motivation and education, the Be More campaign guides communities and individuals to make healthy decisions about nutrition and physical activity. The campaign uses the strategy of giving real-life, easy examples of changes that can lead to a healthier lifestyle.
Testing research is attached to the advertisements.