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Campaign Details

Campaign Title:
What Moves You?
Produced For:
Inter-Tribal Council of Michigan (ITCM)
Produced By:
Better World Advertising
Topics:
Physical Activity
Audiences:
Adults, Females, Males, Older Adults, Young Adults, General Audiences, Parents, American Indian/Alaskan Native, Children Under 12, Teens, Rural populations, Urban populations
Goals:
The media placements for these materials were designed to reach American Indian adults through multiple media channels with the message that regular physical activity is good for them and for their family.
Strategy:
To information the Native American community in Michigan on the health benefits of exercise, find tips and tools for becoming more physically active, ideas for different types of physical activities by season, and find local fitness centers and other resources in their communities.
Results:
Focus group testing was completed and is attached to campaign materials.
Media Center Help

Contact the Media Center:

  • State and Community Health Media Center
    MS S107-5
    Centers for Disease Control and Prevention
    4770 Buford Highway
    Atlanta, GA 30341
  • schmc@cdc.gov
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