Campaign Title:
9 Ways to Grow Healthy Colorado Kids
Produced For:
Colorado Department of Public Health and Environment
Produced By:
Colorado Department of Public Health and Environment
Topics:
Nutrition: Unhealthy food/drink, Nutrition: Breastfeeding, Nutrition: Healthy food/drink, Physical Activity, Nutrition
Audiences:
Adults, Black/African American, Females, Hispanic/Latino, College Students, General Audiences, Parents, Pregnant Women, WIC/SNAP recipients, Partners (i.e. community based organizations, hospitals etc.)
Goals:
To unify approaches and methods offered by child care, primary and public health providers, and community-based organizations (e.g., libraries, recreation centers, faith-based) to promote consistent healthy behaviors messaging for Colorado families.
Strategy:
The use of consistent messaging and creation of awareness.
Results:
Preliminary response: The Spanish survey is still in the field. After two years of dissemination: English respondents report top three messages seen or heard: 1) Give yourself and your baby all the benefits of breastfeeding…; 2) Rethink your drink, choose water; 3) Gaining the right amount of weight during pregnancy… 69% of the respondents (1531) who saw the Rethink your drink message reported “I made a change”; 14% reported “I thought about it” and 10% reported “Nothing really”. 35% reported making a change with the breastfeeding message; 30% reported making a changes with the weight gain during pregnancy messages. Full impact of messaging after two years is still being evaluated. The campaign will run for three more years.
