Campaign Title:
All in for Health
Produced For:
Merced County Department of Public Health
Produced By:
John Snow, Inc.
Topics:
Nutrition: Healthy food/drink, Physical Activity
Audiences:
Adults, Black/African American, Hispanic/Latino, General Audiences, Pregnant Women
Goals:
The goal of the campaign is to bring awareness and to inform residents of the many benefits of a healthy lifestyle in their communities.
Strategy:
The ads were posted on billboards at locations identified as having the most traffic, on the county website, and the All in For Health website.
Results:
Testing results attached to each ad.