Campaign Title:
Be Proud to Feed
Produced For:
The Wellness Coalition
Produced By:
The Wellness Coalition
Topics:
Nutrition: Breastfeeding
Audiences:
Adults, Black/African American, Females, Young Adults, Parents, Pregnant Women
Goals:
The goal of the campaign is to promote the benefits of breastfeeding to Black women and families.
Strategy:
To summarize the most impactful benefits of breastfeeding for mothers and babies in an effort to change misconceptions about breastfeeding in the African American community, and to encourage a behavior change toward breastfeeding.
Results:
Overall, a strong connection was made to the material. A report on the results of the campaign is attached to the catalog items.
