Campaign Title:
Live to the Beat
Produced For:
Centers for Disease Control and Prevention (CDC)
Produced By:
Majority Agency & CommunicateHealth
Topics:
Stroke, Heart Disease
Audiences:
Adults, Black/African American, Blue Collar Workers, Females, Males, Parents, Uninsured/Underinsured , Urban populations, WIC/SNAP recipients
Goals:
The goal of the campaign is to help reduce cardiovascular disease (CVD) risk among Black adults ages 35–54 with a focus on moving more, eating better, and addressing key risk factors like hypertension, high cholesterol and high blood sugar.
Strategy:
Help the target audiences understand their personal risk for heart disease and stroke and believe in their power to change it. The messaging of the ads encourage them to take steps to protect their own heart health and the health of their family.
Results:
The campaign has been evaluated via a quarterly national survey tracker that included a pre-campaign baseline survey fielded in December 2021 and quarterly post-campaign surveys implemented between February 2022 and April 2023. Findings from the first quarterly survey revealed, media assets are well liked, particularly among the priority campaign audience (Black adults ages 35-54), who were more likely to identify the ads as attention-grabbing and relevant.
