Ad/Material Details: Protection: Healthier Options (TV)

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AD/MATERIAL: Protection: Healthier Options (TV)

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Protection: Healthier Options (TV)

Cost: Free

Type: Television

Year Produced: 2011

Customizable: This advertisement may be tagged with your organization's local information, including name, URL, logo and/or phone number for an additional fee.

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Length: 30 s

Language: English

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Length: 30 s

Language: Spanish

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General Information

Description:

This thirty-second television ad from the Boston Public Health Commission features a female adult voice and Latino/Hispanic and Black/African American children and adults portraying various ways parents protect their children. The ad then warns parents of the dangers associated with unhealthy drink choices, including obesity, diabetes and tooth decay, and encourages them to offer healthier drink alternatives to their children.

Campaigns:

Protection

Themes:

Nutrition: Infant and Child Feeding

Languages:

English, Spanish

Ad/Material Group

Current

Target Audiences

Black/African American, Hispanic/Latino, Parents, Children, Decision Makers

Ethnicity of Characters

Black/African American

Produced For

Boston Public Health Commission

Strategies

The campaign ran from 8/22/11 to 10/23/11. Our media mix included a press event on 9/6, TV commercials (average of 5.5-week run), radio commercials (6-week run) outdoor advertising (5-week run), web ads (6 +week run) and social media (ongoing).

Key Messages

Consuming too many unhealthy beverages can lead to obesity, a risk factor for type 2 diabetes and heart disease

Optimal Placement

Not Provided ‡

Execution Style

Drama, Public Service Announcement

Produced By

Redtree Productions Inc.

Date Produced

2011

Wave

Not Provided ‡

Date Added

05/31/2012

Instructions for using zipped files

Last Modified

2/23/2016

Modification

2/23/2016

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

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