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Campaign Title:

Protection

Produced For:

Boston Public Health Commission

Produced By:

Redtree Productions Inc.

Topics:

Nutrition: Healthy food/drink

Audiences:

Adults, Black/African American, Hispanic/Latino, Parents, Decision Makers, Urban populations

Goals:

Raise awarness of the health impact of sugar-sweetened beverages and to encourage adults to take steps to resuce sugar-sweetened beverages.

Strategy:

This campaign ran from 9/5/11 to 10/21/11. Media mix included a press event on 9/6/11, TV commercials (6-week run), radio commercials (6-week run) outdoor advertising (average of 4.5-week run), web ads (average of 6.2-week run) and social media (ongoing).

Results:

Nationally tested via National Media Initiative.

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Ads/Materials Per Page:

Paging: 1 - 8 of 8

Cost: Free
Year Produced: 2011

Protection: Babygate_Print
Type: Print
Campaigns:

Protection

Topics: Nutrition: Healthy food/drink,Nutrition
Languages: English
Description: This print ad from the Boston Public Health Commission features a young African American girl protected by a baby gate. The message of the ad explains that parents do so much to protect their children but are unaware of the health risks associated with offering them unhealthy beverages.

more details

Cost: View - Only
Year Produced: 2011

Protection: Car Seat_Print
Type: Print
Campaigns:

Protection

Topics: Nutrition: Healthy food/drink,Nutrition
Languages: English
Description: This print ad from the Boston Public Health Commission features an African American boy protected within a car seat. The message of the ad explains that parents protect their children by placing them in appropriate car seats, yet do not protect them from the health risks associated with unhealthy beverages.

more details

Cost: Free
Year Produced: 2011

Protection: Healthier Options_Radio
Type: Radio
Campaigns:

Protection

Topics: Nutrition: Healthy food/drink,Nutrition
Languages: English
Description: This thirty-second radio ad from the Boston Public Health Commission features a female adult voice warning parents of the health risks associated with offering children unhealthy beverages choices, including obesity and diabetes. The message of the ad encourages parents to offer healthier drink alternatives to their children.

more details

Cost: Free
Year Produced: 2011

Protection: Healthier Options_Radio Spanish
Type: Radio
Campaigns:

Protection

Topics: Nutrition
Languages: Spanish
Description: This thirty-second Spanish radio ad from the Boston Public Health Commission features a Spanish female adult voice warning parents against the dangers of offering children unhealthy beverages choices, including obesity and diabetes. The message of the ad encourages parents to offer healthier drink alternatives to their children.

more details

Cost: Free
Year Produced: 2011

Protection: Healthier Options_TV
Type: Television
Campaigns:

Protection

Topics: Nutrition: Healthy food/drink,Nutrition
Languages: English
Description: This thirty-second television ad from the Boston Public Health Commission features a female adult voice and Hispanic and African American children and adults portraying various ways parents protect their children. The ad then warns parents of the dangers associated with unhealthy drink choices, including obesity, diabetes and tooth decay, and encourages them to offer healthier drink alternatives to their children.

more details

Cost: Free
Year Produced: 2012

Protection: Healthier Options_TV Spanish
Type: Television
Campaigns:

Protection

Topics: Nutrition: Healthy food/drink,Nutrition
Languages: Spanish
Description: This thirty-second Spanish television ad from the Boston Public Health Commission features a Spanish female adult voice and Hispanic and African American children and adults portraying various ways parents protect their children. The ad then warns parents of the dangers associated with unhealthy drink choices, including obesity, diabetes and tooth decay, and encourages them to offer healthier drink alternatives to their children.

more details

Cost: Request Quote for Cost
Year Produced: 2011

Protection: Rollerboy_Print
Type: Print
Campaigns:

Protection

Topics: Nutrition: Healthy food/drink,Nutrition
Languages: English
Description: This print ad from the Boston Public Health Commission features an African-American boy putting on a helmet, knee-pads and elbow-pads while preparing to roller blade. The message of the ad explains that parents do so much to protect their children from injuries yet do not protect them from the dangers of unhealthy beverages that can lead to obesity and diseases such as diabetes.

more details

Cost: Request Quote for Cost
Year Produced: 2011

Protection: Swimmer_Print
Type: Print
Campaigns:

Protection

Topics: Nutrition: Healthy food/drink,Nutrition
Languages: English
Description: This print ad from the Boston Public Health Commission features an African American girl in a swimsuit sitting in an inner tube protected with goggles, a life jacket and water wings. The message of the ad explains that parents protect their children in water activities yet do not protect them from the health risks associated with unhealthy beverages.

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Paging: 1 - 8 of 8

Contact the Media Center:

State and Community Health Media Center
MS S107-5
Centers for Disease Control and Prevention
4770 Buford Highway
Atlanta, GA 30341
schmc@cdc.gov

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