Ad/Material Details: Chicago Deserves: Breastfeeding

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Chicago Deserves: Breastfeeding_Print

Cost: View - Only

Type: Print

Year Produced: 2012

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Length: 0 s

Language: English

View PDF (0.33MB)

General Information

Description:

This print ad, produced for City of Chicago/Children’s Memorial Hospital, is part of the Chicago Deserves: Healthy Places public educational initiative. The ad informs mothers on the health benefits of breastfeeding their newborns. The ad portrays an African American mother breastfeeding her newborn.

Campaigns:

Chicago Deserves

Themes:

Nutrition: Breastfeeding

Languages:

English

Ad/Material Group

View Only

Target Audiences

Adults, Black/African American, Asian or Asian American, Females, Hispanic/Latino, General Audiences, American Indians, Decision Makers, Pregnant Women, Business Owners, Native Hawaiian or Other Pacific Islander, Urban populations, Partners (i.e. community based organizations, hospitals etc.), Alaska Natives

Ethnicity of Characters

Black/African American

Produced For

City of Chicago/Children's Memorial Hospital

Strategies

Building a mixed-use, bi-lingual campaign that targets neighborhoods of high need and health disparity in Chicago.

Key Messages

Convey that Chicagoans have a right to live, work, learn and play in healthy environmnents, and that government plays a critical role in supporting its citizens and ensures that all Chicagoans have access to healthy places in their everyday lives.

Optimal Placement

Not Provided ‡

Execution Style

Public Service Announcement

Produced By

SawyerMiller

Date Produced

2012

Wave

Not Provided ‡

Date Added

10/23/2012

Last Modified

2/23/2016

Modification

2/23/2016

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

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