Campaign Title:
Chicago Deserves
Produced For:
City of Chicago/Children's Memorial Hospital
Produced By:
SawyerMiller
Topics:
Nutrition: Healthy food/drink, Built Environment, Physical Activity
Audiences:
Adults, Black/African American, Females, Hispanic/Latino, General Audiences, Decision Makers, Pregnant Women, Business Owners, Urban populations, Partners (i.e. community based organizations, hospitals etc.)
Goals:
1) Raise awareness of city-level and community-based initiatives that promote healthier environments.
2) Increase involvement in, and support for, work toward systems, policy, and environmental changes that would advance healthier lifestyles.
3) Begin a cultural shift toward healthier living; see attitude and behavior change.
Strategy:
To build a mixed-use, bi-lingual campaign that targets neighborhoods of high need and health disparity in Chicago.
Results:
The campaign recently launched. Still developing different creative iterations for the various mediums the ads will run on. Current plan is to monitor reach and conduct evaluation at a later date.
