Ad/Material Details: Chicago Deserves: Active Kids

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Chicago Deserves: Active Kids_Radio Spanish

Cost: View - Only

Type: Radio

Year Produced: 2012

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Length: 30 s

Language: Spanish

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General Information

Description:

This reference-only ad radio ad, produced for City of Chicago/Children’s Memorial Hospital, is part of the Chicago Deserves: Healthy Places public educational initiative. The Spanish radio ad conveys that Chicagoans have a right to healthy environments and physical activity in schools for their children. This ad is view only and cannot be ordered. It is included for user inspiration and example.

Campaigns:

Chicago Deserves

Themes:

Nutrition: Healthy food/drink, Built Environment, Physical Activity, Nutrition

Languages:

Spanish

Ad/Material Group

View Only

Target Audiences

Adults, Black/African American, Females, Hispanic/Latino, General Audiences, Decision Makers, Pregnant Women, Business Owners, Urban populations, Partners (i.e. community based organizations, hospitals etc.)

Ethnicity of Characters

Hispanic/Latino

Produced For

City of Chicago/Children's Memorial Hospital

Strategies

Building a mixed-use, bi-lingual campaign that targets neighborhoods of high need and health disparity in Chicago.

Key Messages

Convey that Chicagoans have a right to live, work, learn and play in healthy environmnents, and that government plays a critical role in supporting its citizens and ensures that all Chicagoans have access to healthy places in their everyday lives.

Optimal Placement

Not Provided ‡

Execution Style

Public Service Announcement

Produced By

SawyerMiller

Date Produced

2012

Wave

Not Provided ‡

Date Added

10/31/2012

Last Modified

2/23/2016

Modification

2/23/2016

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

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Ad/Material Details

1 Available:

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Active Kids (30-segundos PSA)
(La música juega en todo)
Narrador: Chicago merecen vivir, trabajar, aprender y jugar en entornos saludables. Nuestros niños merecen más formas de realizar actividad física y el ejercicio de sus órganos, así como sus mentes. Así que la ciudad de Chicago y ambientes saludables están trabajando con las escuelas para mantener a los niños de Chicago físicamente activo durante toda la jornada escolar y después de clases. Ayude a hacer que suceda en HealthyPlacesChicago.org. Eso es HealthyPlacesChicago.org. Patrocinado por el Centro de Control de Enfermedades for and Prevention.

Order Code CDHPRAD30AKS

Length 30

Radio Produced Tag No

Language Spanish

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Contact the Media Center:

State and Community Health Media Center
MS S107-5
Centers for Disease Control and Prevention
4770 Buford Highway
Atlanta, GA 30341
schmc@cdc.gov

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