Ad/Material Details: Chicago Deserves: Breastfeeding

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AD/MATERIAL: Chicago Deserves: Breastfeeding_Radio

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Chicago Deserves: Breastfeeding_Radio

Cost: View - Only

Type: Radio

Year Produced: 2012

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Length: 30 s

Language: English

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General Information

Description:

This reference-only radio ad, produced for City of Chicago/Children’s Memorial Hospital, is part of the Chicago Deserves: Healthy Places public educational initiative. This radio ad was created to support hospitals achieving baby friendly hospital designations in Chicago. This ad is view only and cannot be ordered. It is included for user inspiration and example.

Campaigns:

Chicago Deserves

Themes:

Nutrition: Breastfeeding, Nutrition: General

Languages:

English

Ad/Material Group

View Only

Target Audiences

Adults, Black/African American, Females, Hispanic/Latino, General Audiences, Decision Makers, Pregnant Women, Business Owners, Urban populations, Partners (i.e. community based organizations, hospitals etc.)

Ethnicity of Characters

Black/African American, White

Produced For

City of Chicago/Children's Memorial Hospital

Strategies

Building a mixed-use, bi-lingual campaign that targets neighborhoods of high need and health disparity in Chicago.

Key Messages

Convey that Chicagoans have a right to live, work, learn and play in healthy environmnents, and that government plays a critical role in supporting its citizens and ensures that all Chicagoans have access to healthy places in their everyday lives.

Optimal Placement

Not Provided ‡

Execution Style

Public Service Announcement

Produced By

SawyerMiller

Date Produced

2012

Wave

Not Provided ‡

Date Added

10/30/2012

Last Modified

2/23/2016

Modification

2/23/2016

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

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Ad/Material Details

1 Available:

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Breastfeeding (30-second PSA)
(Music plays throughout)
Narrator: Chicagoans deserve to live, work, learn and play in healthy environments. Our moms deserve to give their babies the best start in life. So the City of Chicago and Healthy Places are supporting hospitals to achieve baby friendly hospital designation. Hospital practices like rooming in keep newborns with their mothers instead of the nurseries. Help make it happen at HealthyPlacesChicago.org. Thats HealthyPlacesChicago.org. Sponsored by the Centers for Disease Control and Prevention.

Order Code CDHPRAD30BF

Length 30

Radio Produced Tag No

Language English

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Contact the Media Center:

State and Community Health Media Center
MS S107-5
Centers for Disease Control and Prevention
4770 Buford Highway
Atlanta, GA 30341
schmc@cdc.gov

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