Ad/Material Details: Cut Back on Unhealthy Drinks: Mom Driving

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Cut Back on Unhealthy Drinks: Mom Driving_TV

Cost: Free

Type: Television

Year Produced: 2011

Customizable: This advertisement may be tagged with your organization's local information, including name, URL, logo and/or phone number for an additional fee.

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Length: 30 s

Language: English

View Details

General Information

Description:

This television ad from the Tri-County Health Department focuses on a mother and son leaving the doctor’s office. She is concerned about the doctor's message that her son is overweight and at risk for diabetes. This television ad is adapted from the Philadelphia Department of Public Health. The orignal television ad is titled "Time for Change".

Campaigns:

Cut Back on Unhealthy Drinks

Themes:

Diabetes, Nutrition: Sugar Consumption, Nutrition: Infant and Child Feeding, Nutrition: General

Languages:

English

Ad/Material Group

Current

Target Audiences

Adults, Hispanic/Latino, Parents, Children, WIC/SNAP recipients

Ethnicity of Characters

Hispanic/Latino

Produced For

Tri-County Health Department

Strategies

One month of high frequency placement with many mediums.

Key Messages

Cutting back on unhealthy drinks can help in the fight against chronic diseases like diabetes.

Optimal Placement

Not Provided ‡

Execution Style

Public Service Announcement

Produced By

Tri-County Health Department

Date Produced

2011

Wave

Not Provided ‡

Date Added

01/22/2013

Instructions for using zipped files

Last Modified

2/23/2016

Modification

2/23/2016

Usage Recommendations & Restrictions

This television ad is adapted from the Philadelphia Department of Public Health. The orignal television ad is titled "Time for Change." View glossary for additional information and definitions about dimensions and use.

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

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