Campaign Title:
Cut Back on Unhealthy Drinks
Produced For:
Tri-County Health Department
Produced By:
Tri-County Health Department
Topics:
Nutrition: Healthy food/drink, Physical Activity
Audiences:
Adults, Parents, Children Under 12, WIC/SNAP recipients
Goals:
To decrease the rising rate of obesity among children and increase physical activity.
Strategy:
Stategy is to broadcast ads for one month of high frequency placement within many mediums. Also provide placement with many organizations with access to children and parents.
Results:
Random digit-dialed population-based telephone survey (land-lines and cell-phones)
Initiated one month after start of campaign
Recall of campaign (un-prompted and prompted)
Association of behavior change with recall of campaign
