Ad/Material Details: I Bike Boston: Bike Spoke Card

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AD/MATERIAL: I Bike Boston: Bike Spoke Card

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I Bike Boston: Bike Spoke Card

Cost: Free

Type: Marketing Materials

Year Produced: 2016

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Length: 0 s

Language: English

View PDF (0.83MB)

General Information

Description:

This I Bike Boston marketing material was developed by the Dana Farber Cancer Institute’s Health Communications Core, in partnership with Boston Public Health Commission, Boston Transportation Department, and Let’s Get Healthy, Boston Healthy Community Champions. The campaign features seven Boston residents, predominantly people of color who live in LGHB focus neighborhoods, who choose to ride a bike and highlights a reason they ride and direct viewers to resources on biking in Boston.

Campaigns:

I Bike Boston

Themes:

Physical Activity

Languages:

English

Ad/Material Group

Current

Target Audiences

General Audiences, Parents, Children Under 12, Teens, Urban populations

Ethnicity of Characters

No Characters or Non-Human Characters

Produced For

Boston Public Health Commission

Strategies

No Information

Key Messages

Not Provided ‡

Optimal Placement

bicycles

Execution Style

Public Service Announcement

Produced By

Health Communications Core, Dana Farber Cancer Institute

Date Produced

2016

Wave

Not Provided ‡

Date Added

01/03/2019

Instructions for using zipped files

Last Modified

1/3/2019

Modification

01-03-2019

Usage Recommendations & Restrictions

N/A View glossary for additional information and definitions about dimensions and use.

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

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