Ad/Material Details: Cut the Sugar: Bus Shelter

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AD/MATERIAL: Cut the Sugar: Bus Shelter_Spanish

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Cut the Sugar: Bus Shelter_Spanish

Cost: Free

Type: Outdoor

Year Produced: 2018

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Length: 0 s

Language: Spanish

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General Information

Description:

Cut the Sugar ads were distributed in Santa Clara County with messages to increase awareness of the types of drinks that include added sugar and the health consequences of consuming sugary drinks. This Spanish transit ad shows a photo of a young child smiling with decayed teeth.

Campaigns:

Cut the Sugar

Themes:

Diabetes, Nutrition: Unhealthy food/drink, Nutrition: Healthy food/drink, Nutrition

Languages:

Spanish

Ad/Material Group

Current

Target Audiences

Adults, Hispanic/Latino, Older Adults, Parents, Children Under 12, Pregnant Women, Uninsured/Underinsured , WIC/SNAP recipients

Ethnicity of Characters

Hispanic/Latino

Produced For

Santa Clara County Public Health Department

Strategies

Increase awareness of the types of drinks that include added sugar, the consequences of drinking beverages with added sugar. Aim is to prompt parents of young children to choose to provide their kids with water or low-fat milk instead of sugary drinks.

Key Messages

Choose water and low-fat milk over sugary drinks.

Optimal Placement

buses and bus shelters

Execution Style

Public Service Announcement

Produced By

S. Groner Associates, Inc.

Date Produced

2018

Wave

Not Provided ‡

Date Added

01/09/2020

Instructions for using zipped files

Last Modified

1/9/2020

Modification

1-9-2020

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

Ad/Material Details

1 Available:

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Order Code SCCCTSBSS
Size / Dimension 24.00 x 34.50
Color Color
Language Spanish
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Contact the Media Center:

State and Community Health Media Center
MS S107-5
Centers for Disease Control and Prevention
4770 Buford Highway
Atlanta, GA 30341
schmc@cdc.gov

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