Ad/Material Details: Fight Flu: Non-Holiday Poster

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AD/MATERIAL: Fight Flu: Non-Holiday Poster_Spanish

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Fight Flu: Non-Holiday Poster_Spanish

Cost: Free

Type: Print

Year Produced: 2020

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Length: 0 s

Language: Spanish

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General Information

Description:

The Spanish poster was produced to increase public awareness and understanding of the importance of getting a flu vaccination by developing a strategic and culturally-appropriate flu vaccination messaging and media buy throughout the County of San Diego.

Campaigns:

Fight Flu

Themes:

Clinical and Community Preventive Service

Languages:

Spanish

Ad/Material Group

Current

Target Audiences

Adults, Black/African American, Hispanic/Latino, Partners (i.e. community based organizations, hospitals etc.)

Ethnicity of Characters

No Characters or Non-Human Characters

Produced For

San Diego County

Strategies

Used messaging that emphasized the importance of getting a flu shot through a variety of outreach and media platforms that reached African-American and Hispanic-American communities.

Key Messages

. To help ease fears about getting both the flu and COVID-19 vaccines in a close time span, being undocumented and getting the flu from the vaccine.

Optimal Placement

Not Provided ‡

Execution Style

Public Service Announcement

Produced By

Brown Marketing Strategies

Date Produced

2020

Wave

Not Provided ‡

Date Added

05/25/2021

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Last Modified

5/25/2021

Modification

05-25-2021

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

Ad/Material Details

1 Available:

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Order Code SDCFFPTNPS
Size / Dimension 11.25 x 17.25
Color Color
Language Spanish
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Contact the Media Center:

State and Community Health Media Center
MS S107-5
Centers for Disease Control and Prevention
4770 Buford Highway
Atlanta, GA 30341
schmc@cdc.gov

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