Ad/Material Details: Fight Flu: Get Your Flu Vaccine

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AD/MATERIAL: Fight Flu: Get Your Flu Vaccine_30

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Fight Flu: Get Your Flu Vaccine_30

Cost: View - Only

Type: Radio

Year Produced: 2020

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Length: 30 s

Language: English

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General Information

Description:

The reference-only English radio ad was produced to encourage community members to understand the importance of getting a flu vaccination.

Campaigns:

Fight Flu

Themes:

Clinical and Community Preventive Service

Languages:

English

Ad/Material Group

View Only

Target Audiences

Adults, Black/African American, Hispanic/Latino, Partners (i.e. community based organizations, hospitals etc.)

Ethnicity of Characters

No Characters or Non-Human Characters

Produced For

San Diego County

Strategies

Used messaging that emphasized the importance of getting a flu shot through a variety of outreach and media platforms that reached African-American and Hispanic-American communities.

Key Messages

. To help ease fears about getting both the flu and COVID-19 vaccines in a close time span, being undocumented and getting the flu from the vaccine.

Optimal Placement

local radio stations

Execution Style

Public Service Announcement

Produced By

Brown Marketing Strategies

Date Produced

2020

Wave

Not Provided ‡

Date Added

05/26/2021

Last Modified

5/26/2021

Modification

05-26-2021

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

Ad/Material Details

1 Available:

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Narrator: Get a healthy start in the New Year. A flu vaccine is the best way to protect yourself from the flu. Everyone six months and older should get a flu vaccine. A bad flu season, combined with Covid-19, can put you, your loved ones and the community at higher risk for illness. Itâs not too late to get a flu vaccine. Find free flu vaccine locations at SanDiegoCounty.gov/iz

Order Code Not Available

Length 30

Radio Produced Tag No

Language English

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Contact the Media Center:

State and Community Health Media Center
MS S107-5
Centers for Disease Control and Prevention
4770 Buford Highway
Atlanta, GA 30341
schmc@cdc.gov

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