Ad/Material Details: Moving Matters: Little Things

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AD/MATERIAL: Moving Matters: Little Things_Radio Ad

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Moving Matters: Little Things_Radio Ad

Cost: Free

Type: Radio

Year Produced: 2022

Related Links:

Moving Matters Campaign Partner Resources

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Length: 15 s

Language: English

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General Information

Description:

These six 15-second radio ad scripts promote physical activity by promoting the benefits of physical activity, helping people understand being physically active can be fun, encouraging people to get started, telling people that little things add up, and informing people how much physical activity is needed.

Campaigns:

Moving Matters

Themes:

Heart Disease, Physical Activity, Social and Emotional Wellness

Languages:

English

Ad/Material Group

Current

Target Audiences

Black/African American

Ethnicity of Characters

Black/African American

Produced For

Centers for Disease Control and Prevention (CDC)

Strategies

To use evidence-based strategies to increase physical activity to encourage audiences to make physical activity part of their daily life and give them the tools to make that easier.

Key Messages

Being physically active helps me manage my weight and helps me reduce stress.

Optimal Placement

Not Provided ‡

Execution Style

Public Service Announcement

Produced By

FHI 360

Date Produced

2022

Wave

Not Provided ‡

Date Added

07/12/2022

Instructions for using zipped files

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

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