Campaign Title:
Eat Smart-Move More
Produced For:
North Carolina Division of Public Health
Produced By:
Boulton Creative
Topics:
Built Environment, Physical Activity
Audiences:
Adults, Black/African American, Females, Hispanic/Latino, Males, General Audiences, Parents, Children Under 12, People with Disabilities
Goals:
The goal of the Eat Smart, Move More campaign is to promote walking as a way to connect with others, and to support built environment intitiatives by encouraging people to get out and walk in areas that are pedestrian-friendly.
Strategy:
The walking ads are a subset of North Carolina’s Eat Smart, Move More NC’s ad campaign. The ads feature opportunities to build stronger relationships and human connections by walking with others. The ads also support the Surgeon General's Call to Action to Promote Walking and Walkable Communities.
