Ad/Material Details: I Bike Boston: 11 x 17 Poster_Vivian

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I Bike Boston: 11 x 17 Poster_Vivian_Spanish

Cost: Free

Type: Print

Year Produced: 2016

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Length: 0 s

Language: Spanish

View PDF (0.32MB)

General Information

Description:

This Spanish I Bike Boston ad was developed by the Dana Farber Cancer Institute’s Health Communications Core, in partnership with Boston Public Health Commission, Boston Transportation Department, and Let’s Get Healthy, Boston Healthy Community Champions. The campaign features seven Boston residents, predominantly people of color who live in LGHB focus neighborhoods, who choose to ride a bike and highlights a reason they ride and direct viewers to resources on biking in Boston.

Campaigns:

I Bike Boston

Themes:

Physical Activity

Languages:

Spanish

Ad/Material Group

Current

Target Audiences

Adults, Black/African American, Asian or Asian American, Hispanic/Latino, General Audiences, Urban populations

Ethnicity of Characters

Hispanic/Latino

Produced For

Boston Public Health Commission

Strategies

No Information

Key Messages

Not Provided ‡

Optimal Placement

billboards, public transit bus and train ads, social media, and posters

Execution Style

Public Service Announcement

Produced By

Health Communications Core, Dana Farber Cancer Institute

Date Produced

2016

Wave

Not Provided ‡

Date Added

01/03/2019

Instructions for using zipped files

Last Modified

1/3/2019

Modification

01-03-2019

Usage Recommendations & Restrictions

N/A View glossary for additional information and definitions about dimensions and use.

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

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